Silvia Lagnado, new group vice-president at London-based Unilever, embodies marketing championship—in particular, the ability to "span silos" by building bridges between marketing and her company's many other functions to generate cash flow. She heads a team devoted to "brand development," including conceptualizing new products and creating advertisements, packaging, and marketing strategies.
Good insights on Brand building and Brand development @ Unilever.
Silvia is a great person. I know her from my time at HBS.
